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Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

'东方之星'船体完全扶正
Entertainer of the year: Luke Bryan
7. Corrections officer
达奇斯说:强大的财务性能和一系列新的特性使得邻客音成为2012年吸引用户的公司。这样的吸引力有助于公司在2013年从专业的业务网络转向活跃的交流平台。
《至暗时刻》
自该学校的国际管理学硕士(International Master in Management)项目首次被纳入榜单以来,该学校的排名在过去两年上升31个位置。

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

A Sicilian Photographer of the Mafia and Her ‘Archive of Blood’
Also on the first floor is a library with dark paneling, as well as a fireplace. The kitchen is outfitted with granite countertops, tile surrounds, stainless-steel appliances and a checkered floor. French doors open to a patio.

Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

Coursera Has Teamed Up With Disney and Pixar to Celebrate Soul With a Curated Selection Of Courses Aimed at Maximizing Your Creative Side

Coursera
Coursera

报告称,名校学生的创业意愿较低,或许因为创业机会成本高。
该项目的规模较小,为50人左右,这不仅令该学院得以遴选非常有经验的学员,还使得学员之间非常亲近。

Passion is the fuel of life. It helps ignite our creativity and gives us a purpose in our careers, in our relationships, and even at home when we’re enjoying our favorite hobbies. And the easiest way to spark our passion is through education. In celebration of Disney & Pixar’s Soul streaming only on Disney+ on December 25, Coursera has curated a unique collection of courses for you to explore your artistic and creative interests for personal development and learn new ways to bring passion and purpose to your career.

There are six exclusive collections in all, with each containing six courses organized around a particular theme. If you’re the kind of learner who’ll be taking multiple courses, consider getting a Coursera Plus subscription, which gets you unlimited access to more than 3000 courses—including everything in the collections.

Whether you’re looking to pick up a new hobby, make a move for your dream career, or just want to learn to embrace life’s little pleasures, there’s a course here for anyone looking for a new spark. Plus, from November 20 through December 4, all of the courses in the Soul collection are free for Coursera’s Black Friday promotion. Find your perfect course collection below.

Disney & Pixar/Coursera

The Creative Life

Human bodies are frail, easily damaged packages full of parts that can never fully come back once lost. Luckily, researchers worldwide are working on replacing every bit of the body to make us all cyborgs.
4) I’m On It: You’re giving your full attention. You’re saying, “Relax. Don’t worry about a thing. I’ll see to it personally.” That response can disarm just about anyone. To express a deeper commitment, use “You have my word.” This makes you more accountable to someone, conveying that you’re on board and will make it happen…whatever it takes.
The official Facebook page for students admitted to join the Harvard Class of 2021 warns students that "Harvard College reserves the right to withdraw an offer of admission under various conditions including if an admitted student engages in behavior that brings into question his or her honesty, maturity, or moral character".
n. 代表,副手
Upgrades to the country's industrial structure in which labor-intensive industries are being moved out of metropolitan areas contributed greatly to the demographic change, Peng Xizhe, dean of the School of Social Development and Public Policy at Shanghai-based Fudan University, told the Global Times on Tuesday.
她解释说:“这一事件牵涉了许多方面,例如环境、能源、工作场所灾难和大国政府职能。它成为了人们焦虑情绪聚集的一个焦点。”
demographic

Creative Careers

reservation
该片根据同名童话故事拍摄而成,主要讲述了主人公毛各利的丛林奇遇,他试图在探险中发现自己。他在丛林中遇到很多生物(由众多演员扮演),正是这些生物使他的旅程变得异常艰辛。
neg否认+lect选择→不选择→忽视,不顾
请接受我节日的祝贺。
因为吉吉·哈迪德和凯蒂·派瑞等多位模特和表演者在申请签证时遇到了一系列问题,维密秀的主办方正试图使一切回到正轨,如今主办方又表示,中国政府还拦截了他们的邮件。
Businesswomen are booming in Asia: The whole region makes a strong showing, from China and Singapore to New Zealand and Thailand. Entrepreneurship is on the rise: see Zhang Xin (No. 50) , Sun Yafang (No. 77) and Solina Chau (No. 80). And Asian region women are showing their political might, from newcomer Park Geun-hye, the South Korean president (No. 11) and Burmese dissident and parliamentarian Aung San Suu Kyi (No. 29) to Australian PM Julia Gillard (No. 28) and Thai Prime Minister Yingluck Shinawatra (No. 31).
但是我们波士士顿波士顿咨询集团不认为中国本次改革会导致中国经济不稳定。我们相信中国经济在习主席的领导下会持续高速增长。我们相信上个星期的改革(三中全会)会确保中国经济从现在一直增长到(至少)2020年。根据我们已掌握的资料,我们预测中国经济在未来10年会增加4万亿美金(而书中说是6.4万亿。2012中国GDP为8.3万亿美金)。如果加上印度,亚洲两大国未来的增长总量会达到10万亿美金。在此期间,中产阶级会迅速膨胀,进而增强对经济增长的乐观态度。当然,没有人能完美地预测未来,在我们的近期的一本关于中国和印度经济发展的书中(《Trillion Prize:Captivating the Newly Affluent in China and India》),我们也描述了一些经济增长缓慢的例子。不过总体上我们还是对中国的未来保持乐观态度。
Officials with the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) said the film industry in China kept a steady development momentum in 2016 amid the "new normal" of the country's economic development.

Purposeful Living

But once again, Bryant said he's fine, that his health is fine, that his shot is fine, and he diverted the conversation elsewhere, largely to his teammates and the team's overall scheme.
Busting through the glass ceiling
French authorities said in December that they have dismantled about a dozen networks that were sending people to fight in Iraq and Syria.
When researchers at the University of Illinois set out to create a device that identifies chemicals by their scent, they didn't settle for the sensitivity of the human nose. Instead, they created an artificial nose that uses the smell of bacteria to identify and diagnose specific diseases.
TERRIBLE TIMEKEEPING
由于最新一部007系列小说给詹姆斯·邦德(James Bond)进行了政治正确的大改造,能言善道、烟不离口、大男子主义的邦德形象可能将成为过去式。

Professional Development

2) I often talk to strangers 0 1 2 3 4
In this Sept. 18, 1990, file photo, Steve Jobs, president and CEO of NeXT Computer Inc., shows off his company's new NeXTstation after an introduction to the public in San Francisco
成功的CEO都保持着都极有规律的生活,他们每天早起,锻炼身体,身边会放一些点心补充能量,每周拿出几个晚上进行社交。
这笔交易令17岁的达洛伊西奥成为百万富翁。他在12岁时自学编写软件程序,他将一边继续学业,一边参与雅虎伦敦办事处的工作。
People with Type A personalities are often high-achieving "workaholics". They push themselves with deadlines, and hate both delays and ambivalence. People with Type A personalities experience more job-related stress and less job satisfaction.
伦敦商学院的学员品质优秀,这让该商学院尤其具有价值。一位2011届的MBA学员表示:“跻身于如此人才济济的学习环境让我坚信,我可以独立做成某些事情。”
卡恩在宣布收购交易的博客文章中表示,尽管移动设备在改变我们的日常生活,但“大多数文章和网页的格式是为PC端设计,适合用鼠标点击浏览。在手机或平板电脑上浏览它们可能构成重大难题——读者希望更方便地找到对自己重要的内容。”

Personal Development

regulate
spread
该剧在今年暑期播出,受众的是喜欢奇幻浪漫题材的年轻观众。
写博客有时也很浪费时间。HitTail会分析你的谷歌网站管理员工具里的数据,然后推荐你写一些“热门词”。另外,HitTail还有一个熟练写手组成的网络,可以帮助创建博客内容。
7. How to get a flat stomach
销量高峰每日售票量约1500万张,每秒售出近700张车票。
对“最后的共同祖先”的认识发生了改观
排名:第五
单词affected 联想记忆:

Career Change

全球收入最高的女星排行榜4-10位:
Interviewers made their share of blunders, too.
节目17 小品《你摊上事儿了》,秦海璐 王茜华 孙涛 方清平
201103/129769.shtml
她还表示,从较长期来看,另一个让她担心的“R”是“重置”(reset),她解释称,全球各地的货币和财政政策在回归正常之前还有很长的路要走。她补充称:“最终的重置是那些在全球各地都有必要实施的结构性改革。”
当小李子上台领取奖杯时,制片人哈维韦恩斯坦兴奋地拍拍他的背,全场观众起立为他喝彩。
去年八月北韩一位边界士兵试图射击一些气球,但最终引致了边界双方的一场重机枪交火。
"Apple, Google and Coca-Cola are the most valuable brands as their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," said Jez Frampton, Interbrand's global chief executive officer.
Sweden

Stream Disney & Pixar’s Soul December 25 only on Disney+, and learn more about Coursera Plus here.

20 Thanksgiving Facts to Liven Up Your Meal

Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Element5 Digital, Unsplash

While you’re gathering with loved ones this Thanksgiving—whether in person or over Zoom—you may find yourself making small talk family you haven't seen in a while. These 20 facts are sure to keep them fascinated until it’s time for the feast to begin.

1. There’s a connection between Thanksgiving and “Mary Had a Little Lamb.”

Writer Sarah Josepha Hale is credited with the 1830 poem "Mary's Lamb," which was eventually turned into the famous children's song. (Whether she was behind the entire poem is still debated.) But although the tune has been a childhood favorite for well over a century, it's arguably not even Hale's most important contribution to the United States. As a native of New Hampshire, Hale had grown up with Thanksgiving festivities and was dismayed the holiday wasn't federally recognized. When she became editor of Godey's Lady's Book, she used her platform to write editorials and articles about the celebration, and also lobbied the government to declare an official holiday.

Hale used the outbreak of the Civil War to push even harder for a national day of Thanksgiving, thinking that setting aside one day for the entire country “would be of great advantage, socially, nationally, [and] religiously.” Abraham Lincoln agreed, and in 1863 he released an official proclamation that made Thanksgiving the final Thursday in November.

2. Not everyone thought Thanksgiving was a great idea.

Even the thought of pumpkin pie couldn't sweeten some people on the idea of Thanksgiving. 272447, Pixabay

When Lincoln declared the national holiday again in 1864, a Confederate editorialist from Richmond took the opportunity to insult both the Yankees and the recently re-elected Lincoln, saying: “This is an annual custom of that people, heretofore celebrated with devout oblations to themselves of pumpkin pie and roast turkey.”

3. For a short time, “Franksgiving” existed.

With only two exceptions, later presidents would follow Lincoln’s tradition of declaring the final Thursday in November Thanksgiving—until 1939, when Franklin Delano Roosevelt bumped it up a week in response to pressure from American retailers. You see, many people don't start holiday shopping until after Thanksgiving, so when the final Thursday coincided with the last day of the month, it cut the holiday shopping season—and sales—short. Though the calendar change made retailers happy, it angered FDR's opponents. Conservative states refused to acknowledge the holiday they referred to as "Franksgiving," continuing to give thanks on the last Thursday of the month. The split continued until a compromise was reached, and FDR signed legislation that made the fourth Thursday official.

4. Thomas Jefferson wasn’t a fan of Thanksgiving.

Until Lincoln standardized the date and tradition of Thanksgiving proclamations, presidents were far more haphazard in declaring it. George Washington issued Thanksgiving proclamations and John Adams issued proclamations for fasting and prayer. But Thomas Jefferson didn’t. At the time, Thanksgiving was very closely tied with religion and prayer, and Jefferson was a staunch supporter of the separation of church and state. In a letter to Reverend Samuel Miller in 1808, Jefferson wrote,

In the season of joy I present my sincere wishes and kind thoughts. May the kind of New Year outshine all the rest.在这欢乐的时节给你我最真的祝福和亲切的思念,愿你今年的新年比往年更璀璨。
《老友记》播出之时,正值来自小城镇的美国年轻人向大城市转移的时代,而初到大城市的年轻人既不够成熟,也缺乏独自生存的能力。在此之前,情景喜剧都以展现家庭百态为主,父母是剧中的主要人物。但是,当年轻人独自在大城市生活时,他们不得不依靠彼此,一起度过迷茫的青春。
Scientists confirmed Monday that a skeleton found under a carpark in the English city of Leicester was that of King Richard III, in a bizarre end to a 500-year-old historical mystery.
“这可能影响他们一生。”
[ik'si:d]
For the fifth year in a row the city-state's Changi Airport has been named "world's best airport" at the annual Skytrax World Airport Awards.
projected
complex
The controlled test takes two-and-a-half hours and, according to theories, Nishi's score and subsequentIQ of 162 would be two points higher than famous physicist Einstein.
美国哥伦比亚大学地球研究所周一发布的《2013全球幸福指数报告》显示,那些追寻快乐和幸福的人应该到北欧去,但得避开埃及以及那些受到欧元危机影响的国家。
Many are less than impressed by the cheesy indulgence, with the New York Daily News speaking to one dietitian who blasted the lack of nutritional value in the pizza's most expensive ingredient: the Ecuador-imported gold flakes.
A total of 61 IPOs were launched on the Shanghai and Shenzhen stock exchanges, down 67 percent on the same period last year. About 28.8 billion yuan (4.3 billion U.S.dollars) was raised, down by 80 percent.

5. The first Thanksgiving feast looked very different from what we’re used to.

There was no cranberry sauce, no mashed potatoes, no sweet potatoes—and possibly no turkey. Some historical documents that recorded that first Thanksgiving have survived, so we know the Wampanoag brought deer. Wild turkey may have been part of the menu, but certainly not a focus or a centerpiece like it is today. Instead, they likely dined on passenger pigeons, swan, eel, lobster, clams, and mussels. Side dishes may have included corn, beans, and vegetables like turnips and squash.

6. There were no balloons at the first Macy’s Thanksgiving Day Parade.

The 40-to-75-foot brightly colored character balloons are a hallmark of the Macy's Thanksgiving Day Parade these days, but when the parade debuted in 1924, there was not a single balloon in sight. Instead, there were nursery rhyme-themed floats, a visit from Santa Claus, and real animals borrowed from the Central Park Zoo. The first character balloon—Felix the Cat—was introduced in 1927. The next year, newspapers announced that the helium-filled balloons would be released at the end of the parade. They were fitted with a special release valve so that around a week later they would come back to the ground and members of the public could send them to Macy’s for a reward.

7. To promote his state as the birthplace of Thanksgiving, a senator appeared on The Tonight Show dressed like a pilgrim.

Not everyone believes the first Thanksgiving took place in Plymouth. On December 4, 1619, a ship called the Margaret landed in what is now Virginia. Captain John Woodlief documented the day as one that must be celebrated “yearly and perpetually kept holy as a day of Thanksgiving to Almighty God"—and the settlers did, until many of them were slaughtered by the Powhatan in 1622. More than 300 years later, Virginia Senator John J. Wicker, Jr. spent much of the 1960s pushing his state as the birthplace of the first Thanksgiving, even appearing on The Tonight Show dressed as a pilgrim.

8. The Turducken’s history goes beyond Thanksgiving.

John Madden may have popularized the practice of stuffing a chicken into a duck and the duck into a turkey. But he certainly didn't invent the idea of meat nesting dolls. The practice goes all the way back to at least 1774, when an edition of the book The Art of Cookery documented a "Yorkshire Christmas Pie" that involved stuffing pigeon, partridge, fowl, and goose into a turkey. Even more elaborate examples followed, including an 1807 creation called the "roast without equal" by Alexandre Balthazar Laurent Grimod de La Reynière; it included up to 17 different birds. The tradition eventually found its way to New Orleans, which is where Madden enjoyed his first turducken experience. "It smelled and looked so good," Madden told The New York Times in 2002. "I didn't have any plates or silverware or anything, and I just started eating it with my hands.'' He began promoting the dish on-air, and the legend was born.

9. You probably can’t carve your Thanksgiving turkey as fast as Paul Kelly.

Kelly, a British turkey producer, is the Guinness World Record holder, with a warp-speed time of 3 minutes and 19.47 seconds. He also holds the turkey plucking record, besting even Gordon Ramsay: Kelly plucked three birds in 11 minutes, 30.16 seconds, while Ramsay came in a close second at 11 minutes, 31.78 seconds.

10. Thanksgiving Eve is one of the biggest drinking nights of the year.

After a night at the bars, he probably didn't feel as enthusiastic on Thanksgiving morning.MabelAmber, Pixabay

Forget New Year's Eve. According to the Wall Street Journal, "Blackout Wednesday" is the top drunk-driving night in many parts of the United States. The unfortunate phenomenon is likely due to college students (and other people who are home for the holidays) catching up with old friends the night before their family gatherings. In 2012, Mothers Against Drunk Driving reported that there are more drunk driving deaths at Thanksgiving than at Christmas.

11. "Jingle Bells" was originally a Thanksgiving song.

We may associate the cheerful song with Christmas these days, but when James Lord Pierpont wrote it in the mid-19th century, he likely intended it to be sung at Thanksgiving. The tune was originally called "One Horse Open Sleigh." While the transition from one holiday to the other is a little fuzzy, one thing's for sure—"Jingle Bells" was firmly in the Christmas lineup by December 16, 1965, when astronauts Wally Schirra and Thomas Stafford played it on a harmonica while in orbit on Gemini 6, making it the first song played in outer space. The pranksters launched into the song after announcing that they had spotted a UFO of some sort.

12. Your family doesn’t want to talk politics at Thanksgiving dinner.

According to the 2017 Meyocks Thanksgiving Survey, 36 percent of people say politics should be avoided at Thanksgiving. If you have a relative who won't leave the subject alone, Lizzie Post, co-president of the Emily Post Institute and great-great-granddaughter of Emily Post, advises that it's best to say, "I would really love to get away from politics at the Thanksgiving table this year."

13. There’s a reason the Detroit Lions and the Dallas Cowboys always play football on Thanksgiving.

Spoiler alert: It was all a marketing scheme. When the Lions franchise moved to Detroit, Michigan, from Portsmouth, Ohio, in 1934, the citizens of Detroit weren't as excited to get a team as you might think—because they already had one, baseball's Detroit Tigers. In an attempt to get the city excited about its second team, owner George Richards came up with the idea of having a game on Thanksgiving. Because he was well-connected, Richards managed to convince NBC to broadcast the game on 94 stations across the U.S. It worked: The Lions filled the stadium to capacity and had to turn fans away at the gate. When the Dallas Cowboys picked up on the marketing scheme in 1966, fans broke the attendance record, and both teams have upheld the Turkey Day tradition nearly every year since.

14. The way we depict pilgrims is all wrong.

The black outfits, white collars, and buckled hats aren’t accurate. The actual pilgrims wore trousers, shirts, and dresses of various colors. Women sported colors like red, earthy green, brown, blue, violet, and gray. Men preferred white, beige, earthy green, brown, and black, but we also have evidence that one of the dlders, William Brewster, wore a red vest and a purple vest. The way the Native Americans are depicted is also misleading: "[They] certainly didn't go around in the chilly New England autumn half-naked," said Laurence Pizer, the former director of Pilgrim Hall Museum in Plymouth, Massachusetts.

15. "Unthanksgiving" is celebrated every Alcatraz Island.

Every year, indigenous people and their supporters gather at Alcatraz for a sunrise service where they give thanks for the survival of their people. The event was originally founded in 1975, partially in response to the story we're told about Pilgrims and indigenous people living in harmony. "That's not what happened and we know it," says Andrea Carmen, the executive director of the International Indian Council. But over time, the group has adopted a different outlook. "The message of Unthanksgiving doesn't convey the true feeling of indigenous people," Carmen told the East Bay Express, "which is to give thanks every day for our survival, and the survival of the natural world, and the courage of our ancestors who fought and struggled and resisted to keep our culture alive for us." Now more properly called the Indigenous Peoples Sunrise Ceremony, events include traditional dances and a prayer to the rising sun.

16. There’s a Thanksgiving wine.

Beaujolais Nouveau, a fruity red wine from the Beaujolais region of France, is annually released on the third Thursday of November, also known as Beaujolais Nouveau Day. The release date has become quite the event in Paris, where people have competed since the 1950s to see who can get the first bottles from Beaujolais to Paris. Marketers in the U.S. have used the November release date to pair the wine with the holiday, recommending Beaujolais as a terrific match for turkey.

17. Butterball isn’t the only turkey hotline you can call for help with your Thanksgiving feast.

These turkey hotlines can help home cooks avert a Thanksgiving feast fiasco.A-Ray, Pixabay

The Butterball Turkey Talk-Line is famous for the calls it gets from uncertain cooks on Thanksgiving. But 1-800-BUTTERBALL isn't the only game in town. If you can't reach any of the 50+ Butterball experts, you can also call the following numbers:

  • Actor in a Mini-Series or Movie: Courtney B. Vance, “The People v. O. J. Simpson: American Crime Story”
  • 机构:住宅投资回报率显著下滑 商业地产仍可期
  • adj. 群众的,大规模

18. At one point, you could have called Julia Child for Thanksgiving dinner help.

Who needs a turkey hotline when you have Julia Child herself as a resource? During the 1970s and '80s, Child's number was publicly listed in the phone book, so enterprising home chefs took it upon themselves to dial her digits when they were having cooking troubles on Thanksgiving. Though she could have left her number unlisted or simply unplugged her phone on high-traffic days, Child refused. She always answered the phone, and, most of the time, she just told them whatever they needed to hear so they could chill out and enjoy their holidays, including to simply serve the turkey cold.

19. The most popular Thanksgiving dishes may surprise you.

According to Google’s 2017 list of the most popular Thanksgiving side dishes in every state, people’s dinner plates may look pretty different. While favorites like stuffing, green beans, sweet potatoes, and pecan pie make many lists, there are also a few surprises. If you live in South Dakota or Oregon, don't be surprised to find Ambrosia salad on the table. Ohio is particularly fond of seven-layer salad, while sausage stuffing is on the menu in Connecticut. Arizona prefers pumpkin roll, while New York can't do without acorn squash.

20. Black Friday isn’t named for the day businesses got back into the black.

You've probably heard the tale that the massive amounts of shopping that take place on Black Friday is the day that many businesses finally make the financial flip from being in the red to being in the black. In reality, the term dates back to the 1950s, when the Philadelphia police used it to refer to the day after Thanksgiving, which was also the day before the annual Army-Navy football game. Local retailers tried to take advantage of the crowds by having sales and calling it “Big Friday,” which resulted in utter madness in the stores. People used the mayhem to shoplift, so between the extra traffic, crowd control, and arrests, the police were not too happy about having to work some pretty serious overtime—hence the name. By the 1980s, the discounts and super sales started creeping across the nation.